It means investing in "materials and technology" that will last a lifetime, not brand fees.
Gold Price Rise" in the News and the Trouble of Choosing a Ring
The historical rise in the gold market has been reported daily. For couples who are about to select wedding rings, the question of whether they will be able to find the ideal ring within their budget is a serious concern.
While many brands are forced to raise their prices, we at MITUBACI, an engraving studio in Sangenjaya, do not cut back on quality to keep prices down; our sincere attitude of "delivering genuine bullion at a fair price" has never changed since our establishment in 1970.
Have you ever thought about the price of a ring and its "breakdown"?
In general, the price of a famous brand ring includes many costs other than pure "materials (bullion)" and "craftsmanship fees.
- Glamorous advertising expenses:. Requests for TV commercials, magazines and influencers.
- Rents for prime locations in Ginza and Omotesando:. Cost of maintaining a luxury showroom.
- Excessive packaging costs:. The cost of a fine box or handbag.
Not that these are bad. But MITUBACI is different. We make our rings with our own hands in our own workshop, just a minute walk from Sangenjaya station. We cut out unnecessary middle-margins and advertising costs, which are directly returned to "the quantity and quality of the bullion used for our customers' rings.
We don't make "thin and light. Craftsman's non-negotiable line of durability
As gold and platinum prices soar, an increasing number of stores have adopted the technique of making rings as thin as possible or shaving the inside to make them thinner in order to maintain the price. However, this is not a craftsman's intention.
- Thickness" to wear every day for the rest of your life:.A wedding ring is something that will stay with your finger every day for 30 or 40 years. Rings that are too thin run the risk of becoming distorted from carrying heavy loads or worn and broken after years of use.
- Choice of "forgingWe insist on the "forging process," in which metal is beaten and pressure is applied to increase its density. By using solid metal and increasing the density to the utmost limit, we create strong rings that are resistant to deformation for the rest of their lives. Because gold is so expensive nowadays, we should not sacrifice "durability" for the sake of short-term price. That is our pride since 1970.
It is only "real bullion" that can be maintained after 10 years.
A client came in the other day to have her ring resized from a size 5.5 to a size 7.5 after having it made 12 years ago. The material was spliced, beaten, and polished again.
Such bold maintenance is possible because the ring has a sufficient amount of bullion and is packed with pure material.
A thin ring that you got by compromising because "gold is too expensive" may not stand up to resizing 10 years from now. We want the couple to wear the ring when they become grandparents. That is why we do not spare bullion now.
At our workshop in Sangenjaya, you can hold in your hands the "real thing" with value.
One minute walk from Sangenjaya Station. Once you step into the workshop, you will hear the sound of craftsmen tapping the bullion. To have a ring made here is not to buy a brand logo, but to own "precious metals of solid value" and "the craftsman's solid skills.
Instead of investing in advertising, we want you to invest in the "weight of the bullion" that will sustain the two of you for many years to come.
Authentic value that never goes out of style. We are waiting for you today at our workshop in Sancha, with honest prices and quality that goes above and beyond.
📊 In-depth comparison: brand price vs. MITUBACI fair price
| Comparison items | General brand (image oriented) | MITUBACI TOKYO (real emphasis) |
| Main breakdown of prices | Advertising, brand royalties, and rent | Bullion cost and craftsman's skill fee |
| Thickness and strength of the ring | Design priority (even if thin) | Durability first (solid thickness) |
| How It's Made | Casting (pouring into a mold) is the mainstream | Forging (forging by beating) |
| Maintenance | Deposit (may be outsourced and expensive) | In-house workshop (craftsmen on site) |
| Sources of Satisfaction | Status of having a brand | Value of materials and "memories of making |
❓ Frequently Asked Questions (FAQ)
Q: Does the price of the experience plan change frequently depending on the gold market?
A: We do our best to keep our prices as low as possible so that our customers can feel comfortable booking with us. However, if the price of bullion rises too high, we may ask for a revision in order to continue operating with integrity. Please be assured that we will always notify you in advance of such a request.
Q: Can't you tell the difference between a cheap ring and a MITUBACI ring by looking at it?
A: Please feel the "weight" by actually holding it in your hand. Forged rings made of solid metal are different in that they have a moist and weighty feel when you put them through your fingers, and they fit like a glove. This "weight" is the proof of durability after several decades.
Q: Can I reduce the amount of bullion to fit my budget and make it cheaper?
A: We are sorry, but we have set the minimum required thickness and width for a lifetime of use. This is out of our sense of responsibility as a craftsman, not wanting you to have the sad feeling of "it's broken" after 10 years.
Q: Isn't it a loss to buy (or create) gold now?
A: Gold is also said to be "an asset whose value will never change. Its value as a brand name may change with fashion, but the value of the bullion itself and the experience you two had at Sancha will never decrease.
About the Author / Content Reviewer
Takashi Fujimori
CEO of MITUBACI TOKYO
Inherited the metal engraving studio established in 1970. The company pursues the beauty of gold and platinum materials themselves and the "proper evaluation" of the craftsmanship that gives them shape. The company does not rely on advertising and maintains a "sincere management of the workshop" that keeps repeat customers coming back by word of mouth.
